Fitness, Miami
Forge Athletic
Strength club with a waitlist culture and a website that apologised for it.
Client
A Miami training club
Year
2024
Services
Brand, Web, Booking
Outcome
Membership enquiries doubled.
Scroll to walk the page
The brief
A demanding gym with real results and a soft, generic web presence that attracted exactly the wrong enquiries.
What we did
We made the site as direct as the coaching. Schedule first, no stock photography, no promises about transformation. The trial-week claim is the only call to action on the page.
“We stopped getting enquiries from people who wanted a spa.”
Head Coach, Miami training club
Next project
Ravine →