Coffee, Portland
Barrow & Co
Single-origin roaster with a wholesale business and no way to tell its own story.
Client
A Portland coffee roaster
Year
2024
Services
Brand, Packaging, Web
Outcome
Subscriptions became the largest revenue line.
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The brief
Excellent coffee, respected by cafés, invisible to the people drinking it. The retail site was an afterthought behind the wholesale operation.
What we did
We gave each origin its own identity across bag and screen: tasting notes as typography, roast date as a fact stated plainly. The subscription became the primary path rather than a checkbox at checkout.
“The bags started selling the subscription and the subscription started selling the bags.”
Founder, Portland coffee roaster
Next project
Forge Athletic →