Fashion e-commerce, New York
Maison Cour
A ready-to-wear label with a showroom reputation and a catalogue that read like a spreadsheet.
Client
A New York fashion label
Year
2025
Services
Art direction, E-commerce, Development
Outcome
Sold through the debut drop in eleven days.
Scroll to walk the page
The brief
The clothes were photographed beautifully and then displayed at thumbnail size in a four-column grid. Buyers who knew the label bought anyway. Nobody else understood what they were looking at.
What we did
We rebuilt the site around the campaign photography instead of around the product database. One garment per screen, shot at full height, with the detail shots earning their own scroll. The buy flow was shortened to three steps and moved out of the way until wanted.
“They understood that the photography was the product. Everything else got out of its way.”
Founder, New York fashion label